|
For it's very reasonable price, I don't see why anyone wouldn't want to buy it. Before I begin working on a new eCommerce site, I flip through this book. This book is tiny, so you can take it with you wherever you go. It covers some real slick-looking sites, which will definitely give you ideas and inspirations.
The descriptions are in English, French and German. If you are interested in the online styles some companies are using to present themselves to the world, then this book will help satisfy that interest. While you obviously cannot copy the web site of another, the smart person closely examines what others are doing to look for the newest and coolest advertising features. The remainder of the book is a set of two-page spreads of images of web sites the editor considers significant. For many companies, their web presence is the principal point of contact and the site must be eye-catching, informative and change over time. This book examines the web presence of seven companies:*) O'Neill*) Victoria's Secret*) Sony ImageStation*) IKEA*) Agent Provocateur*) Esprit*) Canyon bikesEach examination includes several high quality color images of pages on the site as well as a brief description of what the company does and some of how they do it.
Worth the purchase price. (A real eye opener). A lightweight read with good insight and info on how the pro's create websites. Less of a how-to book than a detailed portfolio of interesting case studies including each firms design philosophy for their projects with tools used to build it and in some cases the number of hours it took to complete.
Brief, easy to read, holds your attention. Graphics and text OK, not that small. Very good book. After reading this, you'll know a lot more about web design.
It does not delve into success rates, consumer behavior, or any of the details that should be mentioned when the topic of Ecommerce design comes up. I rate this a two because instead of learning how to design write and what works best for users, this book tends to just have very high end sites from large companies that look very cool.
|
